Privacy Policy

1. Who We Are

Tendril Labs ("we", "us", "our") is a lead generation agency that provides done-for-you outbound marketing systems for roofing contractors. Our website is located at tendrillabs.com.

For any privacy-related questions, you can reach us at:
Email: info@tendrillabs.co

2. Information We Collect

We collect information in the following ways:

Information you provide directly:

• Name and business name when you fill out our contact or onboarding forms
• Email address and phone number
• Business information such as revenue, service area, and target clients
• Any other information you choose to share with us via forms or email

Information collected automatically:

• IP address and browser type
• Pages visited and time spent on our website
• Referring URLs and device information
• Google Ads click and conversion data

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and schedule calls
• Provide and improve our lead generation services
• Send service-related communications and updates
• Process payments and manage client accounts
• Analyze website traffic and improve user experience
• Comply with legal obligations

We do not sell, rent, or share your personal information with third parties for their own marketing purposes.

4. Google Ads & Analytics

We use Google Ads to promote our services. Google may use cookies and similar technologies to show you our ads on other websites based on your prior visits to tendrillabs.com.

You can opt out of personalized advertising by visiting Google's Ad Settings.

We may also use Google Analytics to understand how visitors use our website. This data is anonymized and aggregated. You can opt out by installing the Google Analytics opt-out browser add-on.

5. Cookies

Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device. We use:

• Essential cookies — required for the website to function properly
• Analytics cookies — to understand how visitors interact with our site
• Advertising cookies — to measure the effectiveness of our Google Ads campaigns

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

6. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Client data is retained for a minimum of 3 years following the end of our engagement. You may request deletion of your data at any time by contacting us.

7. Third-Party Services

We use the following third-party services to operate our business:

• Stripe — payment processing (Privacy Policy)
• Calendly — appointment scheduling (Privacy Policy)
• Google Workspace — email and business tools (Privacy Policy)
• Apollo.io — prospect research and outreach (Privacy Policy)

Each of these services has their own privacy policies governing the use of your information.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access — request a copy of the personal data we hold about you
• Correction — request that we correct inaccurate or incomplete data
• Deletion — request that we delete your personal data
• Opt-out — opt out of marketing communications at any time
• Portability — request a portable copy of your data

To exercise any of these rights, please contact us at info@tendrillabs.co. We will respond within 30 days.

9. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. However, no method of transmission over the internet is 100% secure and we cannot guarantee absolute security.

10. Children's Privacy

Our services are intended for business professionals and are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes constitutes acceptance of the updated policy.